Art of Expression brought the worlds of spoken word, digital art and hope for the future together for FRAMELESS. We set out with the goal to reintroduce historic artworks to young visitors. Alongside the Mayor of London’s Violence Reduction Unit & George the Poet, we curated a series of spoken word pieces inspired by immersive artworks, performed live.

lost is a new form of nightlife, cinema, live music & performance, that takes residence in disused buildings. Heading the Digital Storytelling, we ignored comms conventions, with the strategy being that most of what one learns about lost will be discovered on arrival. Minimal social, PR & communication, yet phenomenal overnight success, selling out a 1,000 person venue week after week, organically growing our instagram following by 20k in 2 months.

Project lead and broadcast liaison for 3 major TV shows, alongside many news pieces: BBC’s The Apprentice and Glow Up, Channel 4’s Celebs go Dating. Broadcast partnerships aren't just about luck; they're about relationships, reliability, and understanding how TV actually works. When the BBC's The Apprentice came to Frameless, we wanted to showcase our venue and amplify our brand name, while respecting the flow of a household BBC production and their standards. Through conversation, compromise, and an honest approach to sales, I lead the production from the venue side, ensuring the Fremantle production team had a smooth shoot, understanding what Jonny Wright and the NKDTV / Fremantle production team actually needed (not just what we wanted), and coordinating venue logistics on tight timelines. The resulting was an outstanding feature for our brand:

Producer for 3 annual shows in collaboration with the RCA post-graduate of digital image and storytelling, at FRAMELESS Immersive Art Gallery.

Creative lead for rider hiring and food delivery, curated, pitched and produced multiple campaigns for largest food delivery umbrella globally, pitching & producing creative across 4 continents.